A diamond is forever—it’s this sentiment that has led to the stone becoming the popular choice for engagement rings and romantic gifts. Though these gems are beautiful and durable, they weren’t always as widespread as they are today. As you shop for a piece of jewelry with a diamond in it, know the rich tradition and history that give the gem its significance.

The Story of Diamond Jewelry

How Diamonds Got Their Start

Diamonds are believed to have first been discovered in India thousands of years ago. For many years, the gems were only available in their rough, uncut form. A Hungarian queen first used them as a decorative feature when she wore a crown decorated with raw diamonds. The point cut was developed in 1375, and people discovered that the gem could be more brilliant with the right angles. Diamonds became more popular in jewelry, though their rarity remained due to a lack of mines. This meant they were generally reserved for royalty or the upper class.

The Rise of Diamond Engagement Rings

During the latter half of the 19th century, some large African diamond mines were discovered. They became more commonplace, and the stone lost much of its value as a result.

By the 1930s, the unfortunate economic situation in the United States significantly decreased the demand for diamonds. In 1947, De Beers Consolidated Mines coined the phrase, “A diamond is forever,” as part of their marketing efforts. The large-scale campaign created the belief that diamonds were the stone of choice for an engagement ring. The practice became popular to the point where a majority of engagement rings now feature a diamond.

You can own your own piece of forever with the diamond jewelry at Smith Jewelry & Coins in St. Charles, MO. This family-run jewelry store has been in the community for over 50 years. They carry an extensive selection of items, from wedding rings to earrings and watches. Learn more about what they sell online, visit the store to browse, or call (636) 441-6789 with any questions.