There are several reasons why you might want to rebrand your business. If your company gets bought out, merges with another brand, or simply wants to change its image, you’ll likely need to make some changes to everything from your brand logo to promotional items. If you have long-term customers, consider rebranding your business with old-fashioned marketing materials, such as flyers and brochures. Below, learn more about how to reach your audience and expand your brand with these items. 

4 Old-Fashioned Marketing Materials for Rebranding

1. Business Cards

In today’s world, entering a person or company’s contact information directly into your phone has largely taken the place of business cards. However, some of your older clientele may not be as dependent on phones as the younger generation. You should hand out business cards and have them available at the front desk of your office. This is especially important in the event that you change your phone number or address. 

2. Flyers

Many businesses use digital ads because they have the potential to reach greater audiences and convey more information in less space. However, print flyers are still helpful for reaching your long-term customers who may not use the Internet or social media as often. You can use these flyers to alert your customers or clients to an upcoming event or a discount on a service. 

3. Brochures

Brochures more or less convey the same information on your website, but it’s still important that you mail them out during the rebranding process. Doing so will let your clients know about any changes you plan to make to your image, products, and services. 

4. Letterheads 

Finally, it’s advisable to keep letterheads in your office. While rebranding, update them with your new logo and information and use them when reaching out directly to clients. Your letterhead is a professional representation and introduction to your brand, so it should be clear, bold, and eye-catching. 

If you need marketing materials for your business, choose printing services from Superior Printing Service, Inc in Hobbs, NM. They provide full-service design and printing for flyers, postcards, posters, envelopes, business cards, brochures, and other promotional household items. Call (575) 393-3261 to get started on a design, and visit them online to learn more about their printing services.