In today’s world, every business needs to participate in online marketing. While there are a variety of ways to go about this, one of the best is through a solid content marketing campaign. This is often easier said than done. Small-to-medium-sized companies often struggle with this particular challenge. Below are some of the most common content marketing mistakes and how to avoid them. 

Common Small Business Content Marketing Mistakes

1. Failure to Balance Quantity & Quality

If you want to reach a broad audience and convert them into customers or clients, your company needs to provide high-quality content consistently. It doesn’t help to prioritize one over the other. Daily blog posts, tweets, or status updates might get people’s attention at first, but if they’re poorly composed, people will lose interest quickly. However, publishing meticulously crafted posts every month or so won’t improve your rankings in search results. You need to put out quality content often.

2. Inconsistent Branding

In an effort to publish frequent content, many companies ignore the importance of a consistent aesthetic. If your company branding uses a particular color palette and specific fonts, implement those in every post. Whether it’s an infographic or a sales announcement, any visual aids should align with your branding. For many people online, your brand’s visuals serve as a first impression. Even something as seemingly minor as inconsistent typefaces can confuse the reader. Establish a style guide for your content marketing team with clear examples of what they should and shouldn’t be doing. 

3. Overly Promotional Content

Although content marketing can include announcements about your products or services, these promotions shouldn’t form the bulk of the campaign. However, by that same token, you can’t be posting fluff in-between either. As the first point above emphasizes, the focus needs to be on quality. Every post should provide value. When composing content, keep your product, company, and services in mind, but don’t forget the importance of valuable content and SEO standards. 

If implementing a proper SEO strategy sounds like a lot of work, let P2 Business Solutions handle it for you. These content marketing experts from Stamford, CT, are trusted across the country. Whether you need help growing your social media presence or you’d like to revamp your business website, they’ll know what to do. You can learn more about their digital services on their website, but if you have any questions, feel free to call them today at (203) 564-9016.