In today’s fast-changing business landscape, personal branding is more important than ever. It’s a way to curate your online presence, so you can better represent your business as its image. It goes beyond any recognizable logo, trademark, or catchphrase as it focuses on you as an individual. Here’s what you have to know about it.

What Is Personal Branding?

In a nutshell, personal branding is how you market yourself to stand out from the competition. It is an image that you want peers or prospective clients to see based on what they read online or how you’re depicted on social media. Your personal brand is something unique that you show your audience which helps them relate to you in a tangible way.

Why It’s Important

Personal branding allows you to identify your target market or specific niche and then cater to its needs, wants, and even whims. You have to establish your reputation as someone who has the expertise, experience, and influence in a particular field so that people will trust you and your company.

Your brand gives you control over what you want people to perceive you as a person. Since you’re at the driver’s seat of your narrative, you choose how you’ll present yourself online and offline. This lets you connect with your potential customers since they see you as someone relatable—a face they can associate with a company. Over time, a strong brand will help you find fruitful partnerships and leverage on them.

How to Create Your Brand

Your main goal in creating your personal brand is to showcase your strengths and interests in a way that makes you relatable to your audience. You want them to feel a connection to you as a person. Before a potential client trusts you in business, they want to trust you personally.

A common pitfall of many personal brands is aiming to be the jack-of-all-trades. Rather than do everything all at once, pick a niche and focus on it until you gain enough credibility to explore other themes and ideas.

You’ll also need to be consistent. Doing so helps you to identify your target market based on the content you create. By sticking to a particular style or aesthetic, your audience will know that it’s you behind every post or message.   

For personal branding to work, you have to create it as genuinely as possible; otherwise, you’re setting yourself up for failure. Don’t try to be someone you’re not. Instead, tap into what makes you unique and relatable.

Lastly, believe in your brand. Your brand embodies you wherever you go, so walk the talk and be the living, breathing advertisement of it.

Create a standout personal brand when you work with K Thaemert Photography. As one of the most trusted professional photographers in St. Charles, MO, Karen Thaemert believes “Your Image Matters.” As such, she captures her subjects in a light that boosts their brand and business. Her extensive portfolio includes business headshots and real estate photography. Call (636) 947-5956 or visit her website to schedule a session.