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Hanging custom banners is an excellent way for brick-and-mortar businesses to attract new customers. An eye-catching banner can alert passersby of your presence. And when they happen to need your products or services, they’ll stop by because they remembered your shop. To reel in the most customers using custom banners, keep the following tips in mind during the design stage. 

3 Tips for Creating Custom Banners for Your Business 

1. Prioritize the Text

The primary purpose of a banner is to convey information. As such, the text needs to be large and readable. Select a clean font that’s visible from a relatively far distance and use it to write a short message that people can comprehend at a glance. 

2. Clarify Your Message

custom bannersIf it’s not clear what your company does based solely on its name and logo, the banner should specify the products and services you’re trying to promote. Because passersby aren't likely to spend more than a few seconds reading the sign, stick to promoting just one or two items. For example, if the banner is for a coffee shop and you plan on hanging it all summer, use it to advertise the most popular iced beverages.

3. Use Quality Graphics

Because the final product is so large, it’s important to use high-quality graphics when designing your banner. The precise specifications will depend on a variety of factors, which the design team can explain in detail. If you plan on using photographs of your products, though, consider hiring a professional to take them. Not only will a photographer know how to compose appealing shots, but they’ll use equipment that produces images that far surpass those you get from a standard camera (or smartphone). 

 

For durable custom banners that won’t fade or fray, turn to The Monogram Company. Based in La Crosse, WI, they've been offering printing and monogramming services for more than 30 years. Whether you need uniform embroidery for your employees or custom t-shirts for your bowling team, you can count on them. And if you’re not entirely sure what you need, their design team will be happy to help. To see what past clients have to say about their work, visit their website. To order a custom banner, call (800) 784-9647. 

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