When marketing to potential clients, you want the materials you create to be eye-catching and memorable. One of the essential elements of branding for any business is the development of a logo. Once you have one, the symbol will appear on everything from your website and social media accounts to promotional items. Before you create your logo, consider the following guide about critical concepts to keep in mind when designing your company’s symbol.

Best Practices for Logo Design

1. Research What’s Out There 

It’s smart to start by doing some research and comparing various existing logos and templates. As you look, take note of the aspects you like and don’t like so you can be aware of that information when you start working on your design. In particular, it’s worth looking over the logos of your competitors. By making sure you differentiate yourself from them, you can avoid being overshadowed, and represent a reliable and robust alternative to their services. 

2. Keep It Simple

Sometimes, there can be a temptation to treat a logo design project as an opportunity to incorporate all of your company’s existing aesthetic choices. However, overly busy or intricate symbols can be hard to make sense of and can be confusing to the eye. While layers of dense meaning may be engaging in other forms of art or marketing, with a logo, it’s more important that the consumer “get the point” right away. So, try to strive for clarity and simplicity. You can always save more intricate expansions of the idea for promotional items, like a t-shirt or brochures.

3. Find a Unique Look

While it’s wise not to go overboard with overbearing graphics, it’s also important to not be too generic. Going overly basic will make it harder for consumers to remember you. Try to incorporate one unique design element that will help distinguish your brand and any related promotional items from your competitors. It could be a surprise flash of color, a representative animal or mascot, or an unusual shape that frames the logo itself.

Once you’ve got your logo set, you can get in touch with a trusted screen printing company like Bitterroot Screen Printers in Kalispell, MT, to make all your marketing materials a reality. In business since 1991, the family-run business can help with everything from personalized t-shirts to large banners and other promotional items. They can help evaluate your needs and assist in creating content and materials that will start bringing in customers from day one. You can discuss your project by calling (406) 752-1386 or learn more about the company by visiting their website.