The most effective business marketing plans use a variety of platforms to promote brand recognition. One strategy that’s become increasingly popular over the years is the car wrap. This allows you to advertise your company anywhere you go. However, to ensure you get the desired results, there are best practices to keep in mind when creating your wrap design. The following tips will help maximize the impact of your vehicle graphics.

Do: 

Consider your target market.

 While creativity is important for standing out, you want to make sure the design still reflects your brand identity and speaks to your target market. Using an image or message that doesn’t necessarily depict the product or services you offer can confuse consumers and cause them to reach out to a competitor.

Keep it simple. 

People you’re driving past will have a limited amount of time to absorb your message. For this reason, it’s best to keep your design simple and avoid overcrowding it with images and text. Your car wrap should serve to pique consumer interest and provide information on how to contact your business. A design that’s too busy will only make it difficult for the viewer to focus.  

Don’t: 

Neglect to think about all possible design arrangements.

Remember to take into account what your graphics will look like when the doors and windows are closed as well as when they’re open. If you don’t pay attention to this, your message may be significantly misconstrued when a window is rolled down or the trunk is open. 

Cut corners on quality. 

Attempting to save money by choosing the least expensive materials for your car wrap will only end up costing you more in the long run. Low-quality wraps can be hard to read and are more likely to start peeling or become discolored, which will make your business appear unprofessional. Invest in quality materials and images when putting your design together.

For help designing an eye-catching car wrap that will accurately represent your brand, turn to Burchette Sign Corporation. They’ll advise you on compelling ways to get your message across and offer guidance when it comes to making informed decisions for your business and budget. Providing nearly 60 years of graphic design experience, they’ve partnered with countless entrepreneurs throughout the Winston-Salem, Greensboro, and Charlotte, NC, areas to develop state-of-the-art signage. Call (336) 996-6501 or (336) 996-SIGN to set up a consultation or visit them online for more information about their services.