People are constantly on the go these days, which means they’re accessing information and interacting with the world around them through mobile devices more than ever before. This applies to home buying and selling as well, so real estate agents with strong mobile marketing strategies are at a significant advantage. One of the most effective ways to reach potential and existing clients is with text messaging campaigns. Research shows the average American checks their phone 47 times a day and uses it for texting 91% of the time. Here are a few tips for successfully using text notifications to follow up on leads and promote listings.

How to Use Text Message Marketing in Real Estate

1. Set Up Property Codes 

When you sign up for text message marketing, you can assign codes to each real estate listing you have on the market. When prospective homebuyers come across a property they want to know more about, they can text this code and instantly receive all the details on the listing. This will provide you with their contact information, allowing you to generate new leads and follow up on inquiries in a timely manner. 

2. Send Clients Reminders & Updates 

Text messages can help you easily remind clients of showings, open houses, home inspections, and any other appointments on their schedule. With so many details to remember during the buying and selling process, it may slip their mind where they’re supposed to be on a certain day. Unfortunately, this can cause them to miss out on the home of their dreams or delay the closing process. However, your reminders and updates can prevent this from happening. 

3. Utilize Auto-Responders

Many people expect an immediate response when inquiring about a real estate listing, but this may not always be possible. If you’re at a showing with another client or tending to family responsibilities after business hours, their correspondence might go unnoticed long enough for them to contact a different agent. By using a text message auto-response, you can respond to leads right away with an automated message. This will keep them interested and give you time to get back to them with the information they’re requesting.

If you’re looking to take your real estate career to another level using the latest technology and industry practices, consider joining the team at EXIT Realty Upper Midwest. They stay ahead of the competition and offer all the tools and resources you need to grow as a professional. Leadership opportunities with the company are available throughout Iowa, Minnesota, South Dakota, North Dakota, Wisconsin, and Illinois. Call (651) 505-3570 to discuss your goals or visit the team online to learn more about becoming part of the EXIT brand.