When you are starting a business or looking to improve your revenue, eye-catching marketing opportunities should be at the top of your list of considerations. Restauranteers should use business signs to garner customers and share news about specials and other exciting events. As they can be costly, it’s critical to consider the designs for these marketing tools to ensure you’re earning a return on your investment. Here is some information to help guide you during the creation of your restaurant signs.

Restaurant Business Signs 101

How to Entice Customers

Size is a critical factor in whether a sign is successful. If your restaurant is located in a busy area, feature large letters in highly visible places, like the storefront, to bring in customers. Many restaurants also feature off-sight signage, like directional billboards, to increase the reach of their marketing efforts. Place these within a few miles of the restaurant or a town that’s closeby to entice those who are in the area. Use lighting and bright colors to ensure your sign stands out among the buildings and other distracting landmarks.

Where to Place Signage

Constant visibility is essential when placing signage. Position a sidewalk easel on the side of the path closest to the street, so people walking and driving by will see it. Place signage naming the restaurant high enough on the building that passersby will be able to easily spot it whether they’re in the driver or passenger seat.

Some companies install business signs in their windows while others have signposts out front or above their awnings for optimal viewing. Also, keep angling in mind. For example, some signs may be visible from the sidewalk while others are more obvious from across the road.

Design Features to Consider

Business signs must follow branding choices that are in line with the rest of the company marketing efforts. Follow the same color scheme, fonts, imagery, and style to ensure everything is recognizable. Along with using your logo and name, consider including important information like the restaurant phone number, hours and whether you deliver. By offering this valuable information, people won’t have to go to the website to learn whether you will bring them food or what time you open. This makes them more likely to make an impulse decision and eat at your store without previously planning to. 

Restaurant owners looking for business signs should contact Craven Sign Services in High Point, NC, to set up a design consultation. This creative manufacturer has been in business since 1965, offering ADA-compliant and custom signage for entertainment venues, healthcare entities, sports facilities, and other companies. Their skilled professionals can help you create creative and eye-catching signs that are sure to bring customers in from open to close. Call the Old Thomasville Road location at (336) 883-7306 or visit their website for information on their production processes including laser cutting, printing, and vinyl.