In today’s digital landscape, the real estate industry and the Multiple Listing Service have changed significantly. Fortunately, with great change comes great opportunity, and a modern-day realtor now has more opportunities for success than ever before. Learn more about how technology has changed the MLS and what these changes could mean for those in the real estate industry.

How Has Technology Affected the MLS?

Historical Context

Historically, the MLS was one of the key reasons to work with a realtor. The MLS gave realtors and brokers the exclusive ability to share listings, meaning it was nearly impossible to find a home or apartment without their help. Additionally, the MLS helped make sellers more aware of the market and gave buyers access to listings in one set place.

The MLS Today

As computers have become ubiquitous and information has been made more readily available, the MLS is no longer essential. Buyers and sellers can access listing information by simply logging online, so they no longer need to rely on the MLS as they once did. As a result, today’s buyers now can do extensive research independently regarding everything from neighborhoods to school districts and pricing. This allows for a much smoother and more transparent sales process for the buyer, seller, and realtor.

New Possibilities

While the internet has already significantly impacted the real estate world, artificial intelligence is poised to change it again. With online pattern recognition, AI can better predict when specific properties and neighborhoods will become more desirable. This will help buyers, sellers, and realtors alike make smarter business decisions. Virtual reality has become essential to the industry as well, as potential buyers can experience 3D property tours from the comfort of their own homes. With these technologies, people can view more homes far quicker than ever before, allowing them to make more informed choices.

With all of the recent technological developments in today’s society, a realtor has more opportunities than ever to launch an exciting and successful career. That’s where EXIT Realty Upper Midwest comes in. They have a proven blueprint for new entrepreneurs to take advantage of, offering exceptional tools, competitive fees, and a high-tech, high-touch approach. If you’d like to learn more about the exciting careers available, give them a call today at (651) 505-3570, or visit the Chicago, IL, office online for more information.