As you design your business signs, you’ll want to think carefully about the colors you use. They have been found to impact the feeling evoked in people when they look at the sign and affect the way they associate with your business. Know how color psychology works with popular hues, so you can choose a palette that will complement your type of business.

Which Color is Right for Your Business Signs?

1. Red

Red is an energizing color that grabs attention and evokes strong emotion. It has been found to encourage an appetite, which is why it’s often used for restaurant signs.

2. Blue

Blue has the opposite effect as red. It is a calming color, which curbs appetite and evokes a feeling of serenity. It is often used in office spaces because it has been found to promote productivity. This makes it a popular choice for corporate signage.

3. Green

Green is a natural color, so it is identified with health and tranquility. It is also the color of money, so people may associate it with a high-end product. It’s often used in advertising and signage for food or wellness brands.

4. Black

Black is a slimming color that is associated with sophistication. This makes it a good choice for luxury brands. Grey evokes a similar feeling, though with a more modern and accessible feeling.

5. Pink

Pink is a serene yet playful color. Because it is seen as a feminine color, it is often used in advertising directed toward women. A dusty pink is trending in design, which gives your branding a touch of feminine luxury.

The team at Creative Blast Company understands the power of an effective first impression with business signs. They specialize in wood, vinyl and plastic personalized signs for businesses throughout the greater Cincinnati and northern Kentucky areas. Learn more about what this sign company offers on their website and call (513) 251-4177 for help.