Your custom business sign plays a vital role in helping promote your brand effectively. Whether you operate a small- or large-scale company, it’s crucial to approach your marketing tactics strategically. Opt for a sign design that appeals to prospective clients and helps with your growth goals.

How to Help Your Business Sign Stand Out

1. Use the Right Font

You only want your sign to stand out for the right reasons. Opt for a font that is large, legible, and quick to read. Avoid anything that requires more than a moment to decipher, or that could puzzle passersby. Cursive, complex letters, and serif fonts are all forms of lettering that may be difficult for people to read.

2. Work With Bright Hues

Never underestimate the value of vibrant colors. Not only will they grab attention, but they’ll be easier to remember. Signs printed in neutral or pastel shades are very likely to get washed out in a sea of competitors. To bring attention to your custom business sign, choose a color that aligns with your brand’s intentions and spirit. Uplifting wellness brands can make an impact with blue and yellow shades, while garden companies naturally lean in the green direction.

3. Keep It Simple Overall

The last thing that you want to do is confuse potential clients. That can happen when your custom business sign is overloaded with information. Think about your sign’s purpose first. Are you using it to advertise your company name, your services, or a sale? By narrowing down your intent, you can develop a sign design that is effective. Limit your words to just a few; most people aren’t likely to stop and read long signs. A few words that provide the most detail are much easier to absorb and will keep your company at the forefront of people’s minds.

Business owners throughout Burlington, KY, trust in the professionals at Quality Signs & Service Co. to provide them with quality signage to elevate their presence in the public eye. Serving the Greater Cincinnati area since 1983, the company offers a wide range of products, including custom business signs, interior signs, and commercial sign repairs. Their goal is to make sure your sign looks its best! Visit them online to find out more about these services, or call them at (859) 525-9966 to request a quote.