Brochures help your company stand out from the competition. They advertise your products or services and give you something to distribute to passersby or send to customers in the mail. By employing the right design techniques, you can create one that is both effective and attractive. To help you do this, here are a few of the most common designing mistakes to avoid. 

What to Avoid Doing When Creating a Brochure

1. Too Much Information

While it’s tempting to add as much information as you can about your company and services, the average consumer isn’t interested in reading more than just a few words. Whether you’re creating a page that highlights your overall business or a particular product or event, focus on the key points. This may include something that sets you apart from others, special discounts you offer, or the types of products you sell. Keep it succinct so you don’t overwhelm the reader. 

2. Forgetting About Photos

The most eye-catching marketing materials are those that have a combination of engaging text and colorful photographs. Having one or two images on your brochure will break up the text to make it easier to read and draw the eye where you want it to go. Be strategic about the photos you choose since the space is limited. A personal shot of your staff is a nice way of introducing customers to your business family, and images of work you’ve completed provide evidence of your ability to get the job done successfully.

3. Forgoing a Call to Action

Perhaps the most important addition to any business printing material is the call to action (CTA). The idea is to engage and connect with clients, and the best way to do that is to invite them to perform some type of activity that brings them to you. You might encourage them to visit your storefront, request a free estimate, set up an appointment, or check out your website. Be sure to include your full contact information, including your business address, email, website, and social media handles. 

Professionals throughout the state of Alaska trust the experts at Northern Printing to help them make eye-catching, effective marketing materials and promotional products. If you’re creating a brochure, their team will assist you from the initial layout to the final printing. They also design posters, flyers, custom banners, and business cards to ensure your company stands out. Visit them online to learn more about their services, or call (907) 562-6554 to discuss a project with a graphic designer.