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When your company is ready to hire, you’ll need more than just a whip-smart job posting and attractive benefits. You'll also need to appeal to potential candidates by presenting an identifiable brand and a personal connection with employees. Fortunately, meeting these standards is easy when you adopt the right recruitment strategy at a job fair. To help ensure that you attract the best professionals and hold their interest, here are a few ways employers can stand out at recruitment events—as well as how a printing shop can help.

5 Ways Businesses Can Stand Out at a Job Fair

1. Build Brand Recognition

Job fairs are usually packed with a large number of employers, making it easy for candidates to forget about ones that fade into the background. If you want to leave an impression on job seekers, it’s best to outfit your booth with a variety of branded visuals made by a trusted printing shop. Opt for custom banners, tents, or table throws that highlight your company’s eye-catching logo.

2. Identify Everyone on the Team

Any person representing your company at an event should be clearly identified. Wearing clear name tags along with matching outfits, for instance, will help candidates pick you out among the crowd.

print shop3. Provide Takeaway Materials

When job seekers attend recruitment events, they are bombarded with all kinds of information. To make sure top candidates won’t forget about your company’s opportunities, prepare a high quantity of takeaway materials. Business cards, flyers, and brochures are all items you can make at a printing shop that encourage networking, promote job openings, and detail all the employment perks that your organization offers.

4. Amplify Your Friendliness 

Talented professionals won’t approach a booth at a job fair if the recruiters don’t look welcoming. To make sure your continuously drawing interest, make sure all of your team presents a positive image, such as by smiling and using open body language. You should also refrain from doing other work—such as using a laptop—during the event, as these activities can make it seem like you’re too busy to talk to candidates.

5. Get Attention With Gifts

Branded gifts are another simple way you can leave a lasting impression on visitors. These gifts don’t have to be extravagant. Instead, you can offer items like free candy, pens, notebooks, tote bags, or T-shirts. Whatever you give away, make sure it features your company’s logo, business name, and contact information. 

 

Developing a solid strategy for a successful recruitment event can be challenging enough on its own. That’s why Image Square Print & Graphics offers a wide range of seamless, high-quality printing services to commercial clients in the Santa Monica, CA, region. Whether you need custom banners, brochures, or 3-D pop-up displays, this printing shop will create flawless images that present your brand in the best way possible. To learn more about their individualized services and stellar customer support, visit this copy shop online or call a friendly associate at (310) 586-2333.

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