Craft beer has become increasingly popular over the last couple of decades. Despite this, many people are still unclear about what makes these products unique from household-name brands like Budweiser, Coors, and Corona. For those who appreciate a quality pint, the distinction matters — here’s how they differ.

The Beginner’s Guide to Craft Beer

Defining Craft Brews

Craft beers are produced in limited batches with a strong emphasis on quality over quantity. They’re typically made with fresh, local ingredients and can be identified by their unique tastes and aromas. To be considered craft, a product must be created in a craft brewery that meets specific criteria. The Brewers Association defines craft brewers as small and independent, and they must have a TTB Brewer’s Notice. Innovation is at the forefront of craft brewing, and it’s common for brewers to continually develop new recipes and adjust old ones.

Craft Beer vs. Macro Brews

Macro breweries mass-produce large volumes of beer and distribute it nationally and internationally. In contrast, craft breweries are more exclusive with their distribution, often keeping their products local. Commercial beers frequently have a pale yellow appearance, and the head disappears quickly after pouring. Craft beers, on the other hand, come in a range of colors, and the head remains crisp and frothy. The flavor can also change from one batch to the next, whereas mass-produced beers have a more consistent, monotone taste.

If you’re looking for a refreshing craft beer, stop by Pritzl’s Trading Post in Nekoosa, WI. They offer an impressive selection with many options from local breweries. If you have time to relax, hang out in their beer cave and pair your beverage with a delicious, made-to-order pizza. Call the shop at (715) 325-2281 for more information on the wide variety of products they offer, or visit them online to browse their daily specials.