The lingerie industry is booming, and consumers are clamoring for intimate wear that is comfortable, beautiful, and sexy. But it takes more than just a large supply of lace and spandex to create a successful lingerie line. If you’re thinking about going into the lingerie business, here are a few tips to help you get started.

How to Start a Lingerie Business

1. Research the Market

Investigate trendy styles, think about who you want your target customers to be, and figure out how your line can meet their needs in a unique way. Keep up with trends but also make your business stand out from the competition. Focus on high demand trends for plus-size lingerie, supportive underwear for nursing mothers, or another crucial niche that your competitors aren’t addressing. 

2. Stick to a Budget

Start-up businesses can incur a lot of expenses, so plan carefully and prioritize spending money on materials that are most important to you. Stock up on the highest-quality silk, spandex, and other fabrics you can afford, but shop around for the best deals and see if you can get a wholesale price for buying in bulk. You may aspire to have your own studio and boutique. But in order to keep overhead low at first, it might be smarter to operate out of your home until your business becomes more established.

3. Focus on Branding

To help your new business gain traction, feature unique touches that make your lingerie line instantly recognizable. Maybe your designs could be known for being super comfortable because they’re made from extra-stretchy spandex material, or for having glamorous accents such as sequins. Create an eye-catching logo and color scheme, and use them consistently on your labels, business cards, website, and social media, so your company will stand out in your customers’ minds.

In business since 1991, Spandex House, Inc. in Midtown, Manhattan, is one of the world’s largest suppliers of spandex and Lycra fabric. Whether you need a large supply of cotton spandex fabric for your lingerie business or some special polyester-spandex fabric for a costume design, this fabric store is dedicated to offering the best selection at the lowest prices. Call (212) 354-6711 to ask about their wholesale rates or visit their website to shop online.