Advertising a business on vehicles isn’t new, but it is a tried and true method for connecting with consumers. In the 90s, as billboards became more prevalent and space for ads became harder to find, car wraps were used to reach a wider audience. Modern printing has introduced a variety of textures and graphics, making car wraps even more visually appealing and effective. If you’re unfamiliar with this marketing method, here’s what you need to know. 

What Car Wrapping Is

Car wraps are vinyl stickers that are cut to fit the shape of the vehicle; they are then applied like a decal. They come in many different textures, from matte to satin, and there are many design aspects to consider, including the colors or logo. Buying car wraps is an excellent investment, as it will cost you about 15 cents for 1,000 views. Sometimes companies will pay motorists for advertising space on their car; though, most of the time, vehicle wraps are used by fleet vehicles or salespeople. 

What the Benefits Are for Your Business

Of the many advertisements consumers see today, a large number of them are on platforms where the ads can be blocked. With car wraps, the viewer cannot simply click them away, making them more powerful and memorable. They are also easily tailored for various locations and regions, so you can personalize your wraps based on the routes of your vehicles.

Wraps also offer consistent exposure. If one of your wrapped cars is in a neighborhood regularly, viewers will see it often, even daily. Plus, even when a vehicle is parked, the wraps will still be seen. 

Contact DTM Signs and Truck Wraps in Brooklyn, NY, when you’re ready to install vehicle wraps. Their marketing and graphic design professionals will help you create a bus, truck, or fleet graphic that steals the spotlight. They also produce high-quality business cards. For more information about their car wraps, call (347) 312-5488 or visit them online today. They also have financing options available.