When you’re designing a flyer for an event, you want to ensure it pops on the page and is eye-catching. Along with using a quality printing service, you also want to ensure it’s the best size and color scheme for the event, whether it’s a party, conference, or concert. Here are a few tips to help you create the perfect flyer for your affair.

How to Put Together an Effective Flyer

1. Amount of Information

Make sure you fully understand what the event is, when it’ll be, and where it’s going to be. If your event will feature a major guest or musician, emphasize those details. This will help get more people to attend. However, don’t include too much information because then the poster will have too much text, making it difficult for someone to decipher the important details. Only include enough to entice your target audience to attend. 

2. Color

It’s difficult to pinpoint exact colors that work for flyers. The hues will depend on your brand and the type of event you’re planning. Having the printing service use the right color combination for the affair will give the target audience an idea of what the event will be like. For example, if you’re hosting a New Years’ Eve party, use metallics over a darker backdrop for a pop of glam and sophistication. For a casual family picnic in the community, use softer shades. 

3. Mockup

Before sending the flyer to a printing service for production, create a mockup to test out the size of the poster, fonts, and colors you’re interested in using. This will help you get a feel for how the finished product will look. Make sure the font isn’t too big or small and that the color combinations work well together. Finally, ensure the important details pop off the page so people can easily read them. 

When it’s time to print flyers for your event, contact the team at Bestype Imaging in Manhattan’s Tribeca neighborhood. They offer digital, offset, and large format printing services for postcards, look-books, invitations, and business cards. To learn more about their offerings, call (212) 966- 6886 or visit them online.