As a business owner, you’re always looking for ways to improve your enterprise. However, did you know you could enhance your reputation and increase your bottom line just by choosing the right paint color? If you’re unfamiliar with the power of color psychology, use the following tips to get enlightened.

What Is Color Psychology?

Color psychology is based on the theory that different hues can evoke specific thoughts and feelings in viewers. By choosing a paint color with these intentions in mind, you can make guests or customers associate your business with certain emotions. For example, red is thought to make people feel hungry, and make spaces feel inviting and warm. Some blues have a soothing effect, while others are associated with productivity. Black is a bold, sophisticated hue that is often used in reverent contexts but can be associated with everything from death to fashion.

How Does It Benefit Businesses?

By considering your business’ products or services, as well as the mission you strive for, you can choose a paint color that benefits your company. For example, dining establishments are warned to avoid using the color blue, as blue foods found in nature are rarely safe to eat. As a result, humans have an innate aversion to this hue when it’s associated with food. Instead, red and yellow are considered the best paint colors for patrons with an appetite — just think of the success of McDonald’s®, KFC®, and other companies using these palettes. However, if you’re running a spa, or a counseling center, light blue will have a calming effect, encouraging customers or patients to center their thoughts inward instead of thinking about their next meal or exciting activity.

If you are hoping to energize your customers, consider bright hues like orange or yellow. If you’ve ever joined a gym, you’ve probably seen these hues on walls and fitness equipment. That’s because orange is associated with enthusiasm, giving members the motivation they need to push through a workout. Yellow takes this to even more of an extreme — it’s thought to activate the parts of the brain that produce anxiety, elevating your customers on a mental level rather than just a physical one.

If you’re interested in learning more about the colors you should choose for your business, turn to Alaska’s Fairbanks Paint & Glass. With their paint supplies and window repair services, they will help you entice more customers into your store or office, with a combination of dazzling color and natural light. They also provide the equipment you need to get the job done, including rollers and paint thinners. For more information on their offerings, visit their website. You can also call them at (907) 456-7758.