Festivals, conferences, and other local events can be a fantastic opportunity to reach a new audience and grow your business. For instance, sponsoring a local farmer’s market can get your name in front of thousands of people in a single weekend, and trade shows give you the chance to meet face-to-face with potential clients in your industry. With a little research and careful planning, event participation can be one of your most effective marketing tools.

3 Tips for Building Your Business at Events

1. Choose the Right Event

When choosing an event, focus less on the size of the expected crowd and more on who is expected to attend. For instance, if you primarily provide business-to-business services, an industry trade show might be a better choice than even the largest music festival. Focus your efforts on events your audience is likely to attend will help increase engagement and maximize returns.

2. Identify Your Objective

Like any other marketing activity, you should have a clear understanding of your purpose before showing up at an event. Do you intend to generate sales, build brand awareness, or concentrate on collecting customer info for future marketing campaigns? While you can do all three at once, having a clear objective will help increase the returns on your investments.

3. Consider Sponsorships

Depending on your industry and objectives, setting up a booth at a festival or trade show may be the best way to participate in an event. However, you may be able to build brand recognition by sponsoring a local event, either through cash donations or donating items for a giveaway. Giving away your best gateway products can be a great way to build your brand and bring in more long-term customers.

For over 25 years, the Mebane Business Association has helped entrepreneurs throughout Mebane, NC achieve their potential and participate in the local community. With regular networking events, festivals, and other programs, they’re dedicated to strengthening businesses throughout Mebane and supporting companies in every industry. Visit their website for a look at their upcoming events, follow their Twitter for professional advice, or call (919) 304-3737 to find out about becoming a member today.