Floor decals or graphics are among the more unique marketing options to discuss with your team. Floor signs come in an endless variety of styles, shapes, sizes, and colors, allowing you to attract consumer attention and build your brand. Learn how to make the most of this marketing tool in the guide below.

The Benefits of Floor Decals

Floor decals cost relatively little to produce yet hold up against foot traffic, hand trucks, and cleaning products to provide a durable, cost-effective advertising solution. They’re customized to your exact specifications and only take a few minutes to install. Plus, they promote safety by providing traction.

These signs offer an innovative form of advertising since today’s consumers look down so often at their smartphones, making it necessary to grab their attention in other ways. Floor signs also add pops of color to your business and improve marketer-consumer communication by providing information in an easy-to-digest way.

How to Use Floor Decals

How you intend to use these signs depends in part on your business type and current marketing plan. Add decals to direct customers to a new product display or demonstration. Request custom graphics to announce the latest sales or upcoming special events. These signage options also provide safety information: use them to direct traffic away from a hazardous area or point out emergency exits. Some businesses with humor-based brands use floor decals to display amusing messages, while others may want to display optical illusions that pique consumer interest and inspire selfies.

If floor signs are what your business needs, talk to us at Professional Image today. Our company has served business owners throughout Honolulu, HI, and the rest of Oahu since 1978, providing posters, banners, business cards, and other branding services. Call us at (808) 721-2611 to discuss your advertising strategy, or visit our website for more information about what we do. You can also find examples of our work on Facebook.