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Although online shopping is increasing in prevalence, brick-and-mortar stores can still compete formidably with some innovative signage and other forms of advertisement. All it takes is creativity and an understanding of what brings customers to a sales floor. A few simple steps could make a remarkable difference in your business. Here are some valuable tips.

How to Get More Customers in Your Retail Space

1. Increase Visibility With Signage

Examine how your business looks to outsiders. Maybe it’s concealed by surrounding businesses, or there’s nothing that makes it visually stand out. In that case, draw the eyes of passersby in cars and on sidewalks by combining several different kinds of signage. For example, feather flags are inexpensive yet easily noticeable. Put your brand, logo, and ongoing deals on customer banners and custom signs, and you’re more likely to convince both new and loyal customers to walk inside.

2. Hold Special Events

signageIf you show that you’re involved with the community or enjoy celebrating the same things your customers do, they’ll take notice and become interested. The more often they’re physically inside your business for special events, the more often they’ll be there on normal days, too, because they’ll be more familiar with what your brand has to offer. Fundraisers, charity drives, parties, club meetings, and holiday or game-day specials are just a few examples of special events. Always have signage to let customers know about them in advance.

3. Show Up Online

Customers use a variety of websites and apps that provide information about local businesses. They should be able to find yours easily on business websites like Yelp. Advertise your deals and differentiators on Groupon and other online discount venues. Create accounts on Facebook, Pinterest, Twitter, Instagram, or Tumblr and update them regularly with news and promotions. Get familiar with Google My Business, which lets you moderate your business’s appearance on Google Search and Maps. Going online can get your customers inside.

 

To create high-quality signage advertising your brand, deals, and special events, consult with Burchette Sign Corporation in Greensboro, NC. With more than 50 years of experience, they know how to make your business stand out and inspire the foot traffic you need. They’ll gladly help you with everything from design to installation. Call (336) 996-6501 or (336) 996-SIGN to speak with the team or learn more about their products online.

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