The right branding puts your business in the minds of your target audience, helping them remember the company name and why it stands out from the competition. As a small business owner, there are several simple ways to solidify your brand without maxing the marketing budget, like getting custom signs or making e-newsletters. Here are a few ideas you can implement.

3 Options for Building Your Small Business Brand

1. Create a Logo

Come up with a logo featuring the tones, fonts, and graphics that reflect the business. A quality logo provides consumers with a visual association of the brand and helps them recognize and remember your business. Use the logo on all marketing materials, including napkins, pens, and shopping bags.

2. Put Decals on Company Vehicles

Promote your brand on the road by adding decals that feature your logo and colors onto company vehicles. As you drive, the business’ brand will be seen by a wider audience, including potential customers who haven’t walked past the storefront or researched you on social media. Many custom sign services provide decals to keep the branding and colors consistent, so stick with the same company to prevent sending mixed marketing signals.

3. Use Storefront Signs

Create an enlarged custom sign, and use it on the outside of the establishment to reinforce your brand to passersby. An eye-catching sign will intrigue and draw customers who may not have noticed your business before. Install a sign inside to carry the branding into the building, providing the customer with a cohesive marketing message. While remaining consistent with the logo, come up with several sign designs for different objectives, such as promoting an event or sale or releasing a new product or service.

If you’d like professional help creating a custom sign for your small business, contact the skilled team at Pac Pro Hawaii in Kapolei. These welding and fabrication specialists will work closely with you to ensure the final product portrays your business’ brand, and they’ll even install the finished piece on-site. To further your marketing goals, they’ll also replicate the sign or logo and craft one-of-a-kind decals for all of the company vehicles. View their services online, or call (808) 682-0404 to speak with an expert about printing business cards, advertising posters, and flyers.