Outdoor advertising plays a key role for many businesses. Car wraps offer opportunities to spread the word about your services or products to a wide range of people without recurring fees. When designing one, here’s what you should keep in mind.
Stick with the branding plan.
Every business should have a branding plan that clarifies everything from the company colors to logo sizing options and preferred fonts. Use this information when creating the car wrap to ensure the branding is recognizable on all of your marketing materials, including your storefront, handouts, and marketing emails.
Keep it simple.
While car wraps offer more room for content than your average flyer or email, that doesn’t mean you should stuff them with information. Keep the content simple by sharing the company name, a slogan, and contact information, including a phone number and website. This will have a higher ROI than a more complex sign, as consumers will easily be able to scan the advertisement while they’re driving by.
Underestimate the importance of placement.
If you have a car wrap installed on a van with a sliding door, make sure that opening or closing the door won’t change the wording. For example, if you place the word “Starbucks®” on a van with part of the letters on the door, it may read “ucks” when the door opens. Instead, place words on stationary areas that won’t be covered by doors or hatches.
Forget your target audience:
Make sure the vehicle you choose to wrap won’t conflict with your target demographic’s values and interests. If you’re running a compost company that values environmentalism, don’t install a wrap on a diesel truck, as that can be seen as hypocritical. Only place outdoor ads on vehicles that will represent your business well, such as those that are rust-free and driven by responsible drivers.
If you’re interested in advertising with car wraps, contact DTM Signs and Truck Wraps in New York City, NY. This advertising company offers banner, graphic design, vinyl cutting, and sign installation services to spread the word about your business. Call the Brooklyn-based team at (347) 312-5488 or visit the website to learn more about the company. They also have financing options available.