After talking with a potential client or partner, handing out a business card will give them a way to remember you and your company. This establishes legitimacy and professionalism and makes people confident about working with you in the future. If you’re in the process of designing cards to highlight your company, there are many steps you can take to ensure they’re as effective and compelling as possible. To help you create eye-catching cards that don’t distract, here are a few do’s and don’ts to follow.

Do:

Showcase your brand.

Business cards should reflect the mission statement and culture of your company. If your business has theme colors, symbols, logos, and a motto, add them to the cards. This will help create brand awareness, which will ensure you’re the first company to come to mind when someone who has your card requires the services you provide.

Check for quality.

Have someone with grammar expertise make sure that there are no typos or misspellings on your business cards. Make sure that all the information is up-to-date, and get new cards right away if anything changes. Not only will this ensure people are coming to you for the right services, but it will also put forward a professional image that will cement you as an industry leader.

Don’t:

Sacrifice practicality for creativity.

It’s tempting to think that the best way to help your business cards stand out from your competitors’ is to make them as unusual as possible. Feel free to be creative, but the cards still need to be functional. For example, you can add decorative trim, but don’t have the cards cut into odd shapes that make them indiscernible as business cards. Choose easily legible fonts like Arial or Helvetica and stay away from serif fonts that make information unclear.

Fill the whole space.

Don’t crowd your business cards with images and words. Leave some negative space around your name and contact information so people have room to write on them. Not only will this help them remember you, but it will also ensure information is easy to digest and locate when necessary.

To make sure your business cards are the highest quality possible, head to Great Originals in Anchorage, AK. This custom printing company will help you with brochures, banners, newsletters, and other promotional items. Family-owned, they take every step to ensure your products are effective and tailored to your needs. Learn more about their business card services online or call (907) 561-8922 to discuss an order.