LED signs are amazing marketing tools, allowing you to display multiple messages in an interesting, attention-getting medium. However, many business owners tend to go overboard, muddling their message by including too much information and miscalculating the timing. Below are a few tips for getting the most out of your sign.

How to Use an LED Sign

1. Check the Timing

If the message changes too quickly, your target audience won’t get a chance to read it as they drive by. On the other hand, if the transitions are too slow, you’re missing an opportunity to deliver multiple messages. The optimal speed for your sign depends on traffic patterns, the speed limit outside your location, and a variety of other factors. Do a few test runs of your own after installing the sign to perfect the timing.

2. Don’t Go Overboard

Having the flexibility to add whatever you want is a powerful tool, but don’t overdo it. Remember that the purpose of the sign is to pique interest in your business, school, or church, so avoid the temptation to add extraneous information that can crowd out your message. Keep the text short and to the point.

3. Optimize Graphics

The content you’ve created for websites and print materials may be ideal for those mediums, but they likely won’t translate perfectly to an LED sign. Resize graphics and text to fit your sign; this adjustment projects a professional image and keeps readers focused on your message.

For over 20 years, businesses and community organizations have relied on SignMakers of Hardin County, the premier sign production company of Elizabethtown, KY. With their extensive expertise, their team will craft a custom-designed LED sign that makes it easier than ever to communicate with your audience. Visit their website for a look at their services, or call (270) 737-0835 to discuss your project with a member of their team.