As a real estate agent, maintaining an active social media presence is an excellent way to grow your client base and spark interest in properties in a timely manner. As more and more home buyers conduct their searches online, a digitally savvy agent stands out. If you’re looking for ways to maximize your online marketing strategy, here are a few helpful tips to embrace. 

How Real Estate Agents Can Maximize Social Media

1. Show Your Personality

Social media platforms give you the opportunity to demonstrate not only your professionalism and clout in real estate but your general demeanor as well. Post messages, photos, or comments that are friendly and respectful but also reflective of your personality. This way, prospective clients and industry professionals will have a better sense of who you are and why you’re great to work with. 

2. Offer “Behind the Scenes” Content

While social media is a great avenue for posting photos of homes and businesses for sale, these platforms are also an outlet to show off your work life. Show before and after photos of properties that have undergone renovations, post aspirational photos of interiors and exteriors, and share photos of yourself attending real estate events to properly paint a picture of your devotion to the industry. 

3. Stay Engaged With Clients

When it comes to social media, the job doesn’t end after you post a photo or message. Pay attention to who is interacting with your content and respond to any comments or direct messages asking for more information. In addition, follow fellow real estate agents, franchise owners, and former clients. Engage with their content as well so you build a network online. 

4. Celebrate Success

In an effort to spread the word about your services, post content that features your past successes. Share photos of homes and properties you’ve sold in the past and happy clients who have found their dream property thanks to your hard work. These posts can pique the interest of new clients, and when you tag your past clients properly, it could encourage referrals from their friends and relatives. 

If you’re a real estate agent looking to franchise with a dedicated and growing firm that believes in helping every realtor succeed through on-going learning opportunities and adapting to new marketing avenues, EXIT Realty Upper Midwest is on your side. Whether you’re new to the industry or a seasoned agent in the Upper Midwest region of the states from Cedar Rapids, IA, to Chicago, IL, this firm can help you grow your business long-term. Call today at (651) 505-3570 to learn more or visit their website to learn more about their company mission.