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Marketing your business is an essential way of building clientele. Business cards are an excellent way to make a first impression for your business and leave potential customers wanting more. But if you’re not sure what kind of information you should include, here are several tips to keep in mind to design a catchy and useful card.

5 Business Card Design Tips

1. Take Advantage of White Space

With a minimal amount of space, make sure you include only the most crucial contact or business information your client needs to know. By narrowing down the information you include, you take advantage of all the white space and allow your client or customer to jot down notes if they need to. Printing information on one side and leaving the other side blank is another way to take advantage of the white spaces.

2. Let the Logo Be the Design

Incorporate your logo into your business card, or take it a step further and make the logo the shape of the card. Doing so will give you a unique piece of stock paper to hand out to clients that is sure to grab their attention. It also speaks to what your business is about, without having to use the print space for details. 

3. Make Sure the Font is Readable

While fancy and creative fontsbusiness cards are fun, they are sometimes hard to read. Make sure you pick a font that’s consistent with your business’s other printing materials but still comes across as professional and creative. If your customers have a hard time reading your business card at a glance, they’re less likely to keep it. 

4. Consider the Material

Most people don’t think about the material used for their cards, but it might be something you want to consider. Depending on the look and feel that you’re going for, the thickness, paper material, and finish will play a tremendous role in how successful the card’s first impression is when you had it out. 

5. Keep it Simple

When in doubt, go back to the basics and keep the design, layout, and font simple. In a world that’s continuously striving for attention with loud, bold statements, sometimes the best thing you can offer a potential client is a fresh and clean looking card. As long as you include your name, relevant contact information, and it ties in with your business, it will stand out from the clutter and chaos. 

 

Do you have other marketing materials that you want to use to grab the attention of potential customers? Then contact Winning Edge Graphics in Alexandria, MN. Their trusted team of designers will help with all your branding needs, including customizing banners, apparel, vehicle wraps, graphics, and business cards. They have been helping businesses like yours stand out from the competition for nearly 40 years. You can see their latest work online. To discuss your options and talk to a team member, give them a call at (320) 763-7953 today. 

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