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If you own or manage a business, you know the importance of acquiring new customers. Business text messaging is one of the latest ways businesses have begun reaching potential clients. Below is more information about how this technique can help you acquire new customers and increase revenue.

Understanding the Relationship Between Business Text Messaging & Customer Acquisition

Generating Leads

Business text messaging can help you generate new leads for your business. For example, you can place a banner on your website that visitors can click to send you a text message and receive a text in return. This is similar to the “live chat” feature many businesses utilize, but texts tend to create a more personal feel, even if you have the system set up for text auto-reply.

Saint George business text messagingLowering Customer Acquisition Costs

Customer acquisition costs are a way to measure how much money you’re spending to convert leads into sales. If it takes a while to convert leads, you’re losing money in the meantime. A unified phone system with business text messaging speeds up that process, because people tend to read texts soon after receiving them, and business texts have a very high open rate.

Reaching Clients in Transit 

Typically, smartphones are optimized to receive text messages, so the message rests on a locked screen and doesn’t even have to be opened to be seen. A dental office phone system, for example, can send a service discount offer that the recipient can see at a glance. If your pool of leads and clients includes people who don’t have smartphones, you can still reach them via text no matter where they are.

 

Based in St. George, UT, and serving clients nationwide, Mango Voice uses cloud phone systems to provide innovative and cost-effective VoIP phone system solutions. Whether you’re ready to implement business text messaging or simply want to explore hosted phone system options, their team is ready to help. Call (435) 767-0366 to speak to a representative, or visit their website for more information about their products and services.

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