Today, many small businesses are turning to the internet-based telephone service known as VoIP technology — Voice over Internet Protocol — for higher customer engagement and increased revenue. VoIP is a perfect solution for customers who want immediate answers on a product or service. It’s imperative for small businesses to ensure their customers are answered as efficiently and as seamlessly as possible, and here are a few ways VoIP can help.

Why Should You Use VoIP Phone Systems for Your Business?

1. Make an Excellent First Impression

With a VoIP phone system, you can respond to your customers professionally every time with a live person to welcome them. If you need to put someone on hold, you can customize their experience and create a specialized message designed to tell your company’s story, which is a unique and informative alternative to hold music. This technology also allows you to talk to prospective customers when you’re out of the office. It will connect to you on any device of your choosing, so you won’t lose revenue while you’re away on vacation or out to dinner with friends.

2. Pull in Prospective Customer

According to Gartner Research, 42% of online searches will only lead a purchase if the shopper speaks with a human first. When the shopper is ready to buy but needs to call beforehand for more details after business hours, you can’t leave them waiting. If they don’t get answers fast enough, they’ll move on to another business and make the purchase there instead. With web-hosted communications technology, you’ll never miss an opportunity for a profit. 

3. Focus in on the Revenue-Generating Calls

Some calls are more important than others. With a VoIP phone system, you can see when someone is calling you about an online marketing campaign, which can lead to a sale. You can also monitor the call patterns of prospective customers to learn more about buyer behavior. This will improve the overall experience for both you and your customers and generate more revenue for the company. 

4. Turn Calls Into Profits Faster

By answering more calls, you’ll speak to more prospective customers and have a higher chance of someone buying through your business. With VoIP technology, you can create a call queue that automatically directs calls to available employees, providing a better overall experience for customers. You can also monitor these calls in real-time, so you can help your staff when they need help answering a question or closing a sale. 

VoIP technology improves a company’s profits and creates a more user-friendly experience. If you’re interested in using this type of phone system, contact Insight Direct in Hillsborough, NC. This telecommunication company offers cost-effective IT support, business phone system installations, and WLAN networking setup. To learn more about using VoIP technology, call (919) 245-7881 or visit them online.