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Whether you’re a technology consulting firm or a family restaurant, your commercial sign is one of the most effective marketing tools your business has. Unfortunately, many business owners try to crowd as much information as possible into their signs, or drown their message in busy colors and design elements. Here are a few reasons less is more when it comes to your business sign.

3 Reasons to Keep Your Business Sign Simple

1. Legibility From a Distance

A commercial sign is an important part of building your brand, but that doesn’t mean it should include every piece of information you think is important. Remember that your customers will likely see your sign first from a distance, which means it needs to be instantly recognizable and memorable from the street. A simple sign makes it easier for potential customers to understand who you are and what your business is about at a glance.

2. Conveying the Message

commercial signColor is a critical part of every business sign, but too many hues can be distracting to someone who isn’t already familiar with your company. When considering which colors to use and elements to include, ask yourself which are crucial to conveying your message and which ones might be getting in the way.

3. Projecting the Right Image

Every part of your branding is a reflection on your business, from your website and parking lot to the commercial sign hanging out front. A well-designed, simple design is your chance to project a sense of competence and professionalism, even if the tone of your company is whimsical and fun.
 

Since 1965, businesses throughout the High Point, NC, area have relied on Craven Sign Services, Inc. to help get their message across. No matter what industry you’re in, you can rely on their team to provide the craftsmanship, high-quality materials, and design materials your commercial sign needs. Visit their website to see some samples of their work, or call (336) 883-7306 to discuss your ideas with one of their designers today.

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