Although texting has been a standard form of communication among friends and family for years, it’s still a relatively new concept in the business world. However, with the average American checking their phone every 12 minutes, it’s worthwhile to consider what business text messaging can do for your company. This is an efficient and results-driven way to send clients and customers special deals, announcements, coupons, details about current events, and other information that can help promote brand recognition and loyalty. Here are a few benefits of incorporating this service into your daily operations. 

Why Your Company Should Use Business Text Messaging 

1. Better Engagement Rate

Text messages have a much higher open rate than emails, which means you can reach a wider audience through business text messaging. It’s not uncommon to leave an email unread for days, especially if WiFi isn’t readily accessible. In contrast, texts are typically read within just a few minutes of being sent. This translates to better engagement and a boost in profits. 

2. Convenience & Personalized Service

As life continues to get busier, consumers don’t have the time or energy to spend talking on the phone. Messaging allows them to multitask while still interacting with your company. This is not only convenient, but it’s also appealing and helps improve customer relations. Additionally, texting offers a personalized connection that customers can appreciate. 

3. Stand Out From the Competition 

To be successful, your company must stand apart from the competition, and business text messaging gives you the opportunity to achieve this goal. It will show that you’re a leader in trends and technology and that you value good communication. The goal is for consumers to prefer your organization to your competitors, and in this day and age, texting is the preference over most other mediums of correspondence. 

If you’re interested in taking advantage of all that business text messaging offers, contact Mango Voice. Based in St. George, UT, they provide state-of-the-art phone systems designed with cutting-edge technology to help businesses across the country communicate more effectively. Call (435) 414-9222 to learn more about the powerful impact texting can have on your business operations, or visit their website to view a complete list of features available with each VoIP phone service.