One of the trickiest parts of running a business is distributing promotional products. You want to strike a balance between establishing a strong presence and not making people feel smothered. The key is knowing what does and doesn’t attract customers. Here’s more insight into the right approach for using your promotional products.

Do:

Mingle with people.

Don’t just stick to handing out branded gifts at trade shows and conferences. Organize other activities where you can show off your merchandise as well, such as charity events or community scavenger hunts. In these events, potential customers can compete to win merchandise, discounts, or other imaginative prizes that further your business's brand.

Consider giveaways. 

Incentivize shares and word-of-mouth advertising on social media by offering promotional giveaways. People always get excited over receiving free products, especially if all they need to do is tell their friends about it.

Support other organizations.

Become a sponsor for a local athletic team, music group, or business so that your brand and promotional products are displayed at their events and on their walls. For example, imagine your logo on a baseball field or your product by the concession stands. Not only does it put your product in front of more people, but it gives you a positive reputation as a contributor to the community. 

Don't:

Distribute low-quality products.

It might be tempting to use cheaper materials to get your name and brand out there, but if your promotional products are less than satisfactory, that’s how people will perceive your entire business. To avoid this kind of negative reaction, spend your money and time on high-quality materials only.

Get in people's faces.

Street marketing can be useful if you’re imaginative and friendly with it. However, if you are too aggressive, people will lose interest in the products and business you’re advertising. They’ll only focus on wanting their personal space back.

Speak negatively about other businesses.

By all means, your promotional products should prove the quality of your work, but not detract from your competitors. It is unattractive to consumers for your business to pointedly spend time and effort comparing other business's products unfavorably to your own.

Known in the St. Louis, MO, area for over 20 years as a creative promotional product company with outstanding customer service, Bretsky Promotions will elevate your business to new heights. They offer a wide variety of practical and fun items that can feature your brand, including custom apparel. Trust them to help you make the best possible products to boost your business, and enjoy a 10% deduction off your next purchase when you refer them to someone else. Check out a sample of positive reviews left by satisfied customers on their website, then call (844) 487-2927 to see what they can do for you.