The colors you choose to represent your business need to do more than look appealing. Certain colors will evoke specific emotions or reactions in your potential customers, and your sign design should take that into account. Understanding the psychology behind color will get you a design that boosts your brand and instantly lets your audience know about your company.

4 Colors and How Businesses Use Them

1. Green

Green is traditionally the color of fertility, and it evokes feelings of health, money, success, and tranquility. It also signals an association with Nature. If you base your brand in the eco-industry, this is an obvious choice. Green is also appropriate for food companies that wish to appear wholesome, healthy, or close to the Earth. And if you are a financial institution, this can be the right color choice because it associates calmness and relaxation with financial health. 

2. Red

Red evokes strong emotions and cravings. It will also stimulate appetite, which is why you see red in signage for restaurants and fast food brands. The association with a desire not only works for food-based companies, but it also stimulates feelings of intensity and passion, as well as fear of failure. Red will work well in sign designs for gyms, clothing stores, and any time you are advertising a sale. 

3. Blue

Blue is considered one of the least invasive colors. Traditionally, it is used in offices because it fosters feelings of productivity and curbs appetite. Corporations with strong office presences use blue in their logos and sign designs because of this association with professionalism. Blue also connects with trust and competency.

4. Black

Black is a powerful color, and while it is not flashy, it does represent wealth, luxury, and sophistication. Black is not playful like the other colors. It means business and many billion-dollar companies use shades of black or gray to evoke these feelings of class and taste. It is also associated with power, strength, and stability, so if you are marketing yourself as an authority, black will be a great choice when used judiciously.

Quality Signs & Service in Burlington, KY, will help you create perfect custom business signs for your company. Their expert service techs help with every step of the process from sign design to sign service and repair. With a variety of custom sign products available, from interior wall signs to LED and illuminated signs, they will walk you through materials, pricing, and location. Represent your company with a sign that drives traffic and boosts your brand. For more information, call (859) 525-9966 or visit them online.