Whether you own a restaurant, apparel store, or auto shop, advertising is essential for maintaining and growing your customer base. Nowadays, taking advantage of digital marketing tools like websites and social media accounts will help you reach more eyes. For this reason, you should be incorporating multimedia strategies into your printed promotional items. To help you increase your brand awareness to generate more sales and profit, here are a few ways you can use your printed products to advertise digital content. 

How to Incorporate Multimedia Marketing Into Promotional Items

1. Direct to Your Website

Your website contains valuable information about your business and services, so it’s essential to include it in all your print advertising. On promotional items such as brochures, flyers, and banners, advertise your company’s URL as a place to go for more information. This should also be included on all your business cards so potential partners and customers you meet know where to go next.

2. Promote Your Social Media Channels

Adding social media information to print marketing materials allows people to engage with your brand. Choose simple social handles that include your company’s name, and make sure they are consistent across all platforms to present a unified front. Add each platform’s logo as well, which will let customers quickly spot your social handles.

3. Include a QR Code

A Quick Response (QR) code is a unique barcode that can be added to printed items. When customers scan the code with their smartphones, they’ll immediately be directed to whatever online page you’d like. This could be a video, app, your website, or third-party page.

4. Advertise Text Marketing

Text message marketing allows customers to opt-in to receive promotional information directly on their phones. Since people spend so many hours looking at their devices, this is an effective way to encourage them to take another look at your offerings. You can use printed materials to enlist subscribers for this service. Simply include a message telling what users should do to join. For example: “Text JOIN to [your text marketing number or short code] to receive news and coupons.”

For more ways to combine your digital marketing strategies with your print advertising, contact the experts at Great Originals in Anchorage, AK. Since 1987, this family-owned digital print shop has been creating a wide range of dynamic promotional items, including brochures, business cards, postcards, and banners. Check out their website to learn more about their services, or call (907) 561-8922 to discuss your company’s needs.