When advertising your brand on a custom T-shirt, an effective design employs the right font style to make a memorable impact on both existing and prospective clients. Here are a few tips for choosing a suitable font for your shirt.

How to Choose a Font for Your Shirt

1. Narrow It Down

Consider your brand’s spirit. Is it traditional and old-school or progressive and modern? That will help you decide between serif and sans serif fonts for your promotional product. The former have accent lines that give each letter a classic appearance. By contrast, sans serif lack those lines, lending a sleeker look. Making this choice first will help you narrow down your options.

2. Keep It Legible

Complicated fonts may be difficult to read and distract your intended audience from receiving your intended message. While looks matter to initially grab the viewer’s attention, you shouldn’t sacrifice legibility for aesthetics. The two should go hand in hand. Experiment with different fonts until you find one that appeals to your design sense and can be read from a distance.

3. Remember Your Message

When designing a custom T-shirt, never lose sight of your brand’s reputation. You don’t want to shock existing clients into thinking you’ve changed course by using a showy, trendy graphic when your business is typically reserved and understated, and vice versa. Examine the competition and consider how your font can set you apart from them. A bit of research can save you from designing promotional products similar to others.

Business owners throughout Honolulu, HI, trust in the professionals at Kenjo to create high-quality marketing materials that stand out. Founded in 1987, the commercial printing company will bring your custom T-shirts to life using state-of-the-art screen printing equipment or embroidery. They even have a graphic designer on hand to create logos from scratch. Visit their catalog online to browse their extensive range of promotional products, or call (808) 841-8282 to place an order.