If you’re familiar with online marketing, you’re likely aware of SEO (search engine optimization). SEO refers to the practice of designing your web presence to increase your ranking in search engine results. When SEO is utilized effectively, it can help businesses increase web traffic and sales. However, to properly implement search engine optimization, you need to understand the difference between on-site SEO and off-site SEO. 

On-Site SEO

What Is On-Site SEO?

On-site search engine optimization refers to the SEO efforts you make within the context of your website itself. Different methods can be used for successful on-site SEO. A common one involves determining 10 to 15 focus keywords and prominently featuring them in your web copy, headlines, and titles. You can also utilize these keywords by regularly producing original, actionable content and hosting it on your website. Other effective on-site SEO strategies include opting for secure URLs and ensuring your website is responsively designed (accessible to desktop, tablet, and mobile users). 

Why Is On-Site Seo Valuable?

The steps listed above all help major search engines recognize your site as a reputable, reliable source. When these platforms can easily digest and interpret your content, they’re more likely to increase your site’s search rankings. 

On-site search engine optimization also improves user experience, also known as UX. Clear headlines, body copy, and content make it easier for potential buyers to understand what your business does and has to offer, making it more likely they’ll remain on the site and follow through with transactions.

Off-Site SEO

What Is Off-Site SEO?

Off-site SEO involves trying to increase search engine rankings through methods that take place outside your website. These methods include sharing content and engaging with users on social media platforms, maintaining a favorable presence on review boards and sites, creating engaging content that other people share, or featuring your content on another person’s platform and including a link back to your own site or content. 

Why Is Off-Site SEO Valuable?

Off-site search engine optimization offers the benefit of word-of-mouth reliability. When potential clients see your content being shared, reviewed, or well-regarded by other people, they’ll feel an increased sense of trust regarding your business. Off-site SEO also increases your visibility on the web, making your page more popular and likely to be visited. 

If you’d like to boost your on- or off-site search engine optimization, talk to the professionals at Fredrickson Communications. Serving clients in Durham, Chapel Hill, and Raleigh, these internet marketing experts in Mebane, NC, have over 40 years of combined experience helping business owners increase web traffic and online reliability. Visit their website to learn more about their services, or call (336) 512-0003 to discuss your needs with a team member today.