Even with the increase in online shopping, brick and mortar stores carefully designed by commercial contractors are still very important for business owners. They offer the chance to build rapport and allow clients to satisfy their needs quickly, without needing to wait for delivery or returns through the mail. Simply opening a store isn’t enough to garner consumers’ interest, though. You need a space that is tailored to helping draw buyers in and direct them towards the right products. Here are a few key spaces to consider when working with a commercial contractor. 

A Guide to Store Design for Retail Spaces

1. Storefront

Your commercial contractor will first need to focus on creating a facade that draws buyers in. It doesn’t take long for a passerby to walk past your store, so in order to draw their attention, create an eye-catching sign above the store and use colorful decorations in the front window to attract pedestrians. Make sure the entrance is accessible for your guests. If it’s elevated, include a ramp and a set of stairs. Decorative railings, automatic doors, and proper lighting are all features to consider incorporating. 

2. Threshold

This is the first experience for shoppers once they enter the store, and it’s also where they make their immediate judgment of the company. Within the first 5 to 15 feet of the entrance, you should have seasonal products that anyone coming in could have a use for. You don’t want to put your best sellers here, though, because it’s relatively easy for consumers to overlook any items placed immediately at the entrance. The threshold should be open and wide enough to accommodate foot traffic comfortably. Registers should be near points of exit both for customer convenience and security purposes. 

3. Pathway

Finally, commercial building contractors need to define a route for customers to move throughout the store. The perfect type varies depending on the size of the store and products being sold, but whenever possible, try to avoid using aisles. Instead, a circular path is recommended, as it maximizes product exposure. Along the way, use speed bumps, special signage, and seasonal displays, to slow the consumer and direct their attention.

A well-designed store makes all the difference in a company’s success. Whether you run a restaurant or clothing shop, the commercial contractors at BHI General Contracting in Cincinnati, OH, will help you maximize your space. Their experienced contractors have designed stores for a variety of industries, and they’ll help you create the perfect space to showcase and sell your products. Schedule a consultation by calling (513) 330-5686 or learn more online.