Finding the right marketing tools for your business is vital for getting your brand out to more customers. While there are a few tried-and-true options, there are also some creative promotional items and ideas that can give your company a boost. Here are a few options to consider for your business.

Creative Ways to Promote Your Brand

1. Custom Apparel

Personalized T-shirts, hats, tote bags, and other apparel are great ways to market your business. Give out custom apparel at events like fairs or conferences, or hold special promotions when you launch a new product or service. Your employees should also receive customized wearables that they can use at events or around town to spread your brand.

2. Vehicle Wraps

Vehicle wraps are a mobile billboard for your business. Whether you cover a truck used by the technicians or customize a car for employees to drive, your logo, contact information, and services will be boldly displayed for everyone to see. Pedestrians and other drivers will have an easy time remembering the brand when they see your vehicles on the road.

3. Online Videos

Set up a YouTube channel for your company and create videos. Discuss your product, what it does, and how it can help clients and customers. You may also interview previous customers for testimonials or focus on employees who can discuss their part in your company. Consider short webinars where clients can learn tips on how to utilize your offerings. These videos are easy to share on social media and also personalize your business. You don’t need fancy equipment to make quality videos; a smartphone is enough.

4. Social Media Contests

Connecting with clients on social media is a perfect tool for business growth. Use these platforms to run weekly or monthly contests that give away coupons, discounts, free items, or promotional items like shirts, bags, or decals. Be creative with the contests. For example, you can have a photo or art contest or do giveaways for the first five people who write reviews online.

5. Holiday Specials

Tie in your services with holiday specials and promotional items. This can be anything from discounts on top services and items to special themed items that are only available for a certain time. Restaurants can have holiday pricing or specialty items that tie into the holiday, while a spa may consider limited time Mother’s Day massages or Valentine’s Day couple treatments. When customers come in, be sure to hand them a special gift like a pen or hat as a thank you.

To get your promotional items for your business in Kalispell, MT, head to Bitterroot Screen Printers. Since 1991, their screen printing and vehicle wrap services ensure you have the custom advertising you need to boost your company’s profile. They also offer quality custom embroidery and personalized T-shirts to suit your every need. Call (406) 752-1386 to speak with a helpful team member, or visit them online for a look at their work.