As a sales representative at a telecommunications company like CNSG, you strive to pair your clients with suppliers who will grow and protect their business technology. When discussing services, mention all the benefits a software-defined wide area network (SD-WAN) provides. To entice customers to incorporate this opportunity into their business model, below are a few strategies to employ during the sales pitch. 

How to Sell SD-WAN to Customers

1. Stress the Problem-Solving Aspect

When customers reach out to a telecommunications company, they typically have a problem they need to be addressed. This might be high costs, low efficiency, or simply outdated systems. First, ask what their problems with their current setup are. This will let them know you care about their needs and are looking for targeted solutions. If their consumers have trouble loading company websites, for example, mention the bump in bandwidth performance an SD-WAN structure provides for a more user-friendly experience.    

2. Ask About Remote Work

Many employees work from home or out of satellite branches. Point out how SD-WAN services from a telecommunications company will streamline operations. It can meet the connectivity requirements of cloud-based services and other computing solutions designed for a remote workforce. In addition, this technology lightens the workload for branches with limited onsite personnel, since it centralizes network management and allows you to edit multiple websites at once.

3. Mention Reduction in Business Overhead Costs

Saving money is one of the top objectives for any business owner, so mention how SD-WAN will minimize telecommunications costs. This is because it doesn’t incur the same bandwidth penalties as Multiprotocol Label Switching (MPLS) circuits. The network can be made up of 3G and 4G LTE, or other Internet service combinations, allowing customers to choose the most cost-effective option for their needs.

Whether you need support for cloud phone systems, business Internet, or identifying your target audience, CNSG in Charlotte, NC, is here to help. Once you become a partner, this telecommunications company will secure your IT network from potential threats, enhance your business strategies, and help you with different aspects of your operations. Learn more about them on their website or call (866) 738-1662 to discuss your needs.