A brochure is a marketing tool that provides a short preview of your business. A well-designed and informative product is effective at generating more interest and sales. When creating a brochure with a printing service, there are some steps you can take to make it more appealing. To help you create a high-quality promotional item, here are a few do’s and don’ts to keep in mind.

Do:

Limit the number of elements.

Refrain from crowding the eye with too many fonts, colors, and images, as they may overwhelm the eye and make the brochure seem unprofessional. Use a maximum of three different fonts— preferably sans-serif options like Helvetica and Verdana, which are more readable. As for the color, pick a palette that best represents your company and stick to it for all marketing materials.

Be concise.

When conveying your message, keep it short and simple. Anything that looks wordy or lengthy discourages people from reading. Rather than listing your awards or using complicated words to impress, focus on what your business offers. Make your point clear to close the sale.

Know your audience.  

An effective brochure has a target audience. Design it based on what will appeal to your readers by choosing the imagery and words that represent them. For example, if you provide gardening services, your customer may be environmentally conscious, so use green colors and emphasize the water-conserving practices you offer.  

Don't:

Forget to proofread.

No matter how good the design is, a simple mistake or typo can erode the credibility of your business. Not only does it seem unprofessional, but it’s also costly to resolve since it requires reprinting. Before taking it to the printing service, review the copy of the products and consider asking for a second opinion on the text. 

Cut corners.

Brochures represent your business, and how they’re made is a reflection of your ideals and values as a company. A well-designed pamphlet fails to impress when it’s printed on flimsy paper or has low-resolution images. Work with a trusted printing service and follow their advice on quality materials to ensure you have a product you’re happy with. 

Neglect a call-to-action.

Often overlooked in brochures, the call-to-action element is essential in encouraging your readers to take the next step. This might be following you on your social media pages or visiting your website to learn more about your services. 

For the best results on your brochures, look no further than Printing Plus. As the premier graphic design and printing service company in Rochester, NY, they have produced high-quality prints for labels, business cards, and advertising materials since 1978. They provide convenient and prompt service. Learn more about their brochure work on their website or call (585) 424-6740 to discuss your needs.