In today’s digital age, entrepreneurship is easier than ever before. For fashion lovers, starting a clothing line still comes with its challenges, but it’s now feasible thanks to web-based retail. If you’re considering a clothing line, swimwear can be a great place to start. Yet, from selecting the right spandex material to staying on trend, there are a few key factors to consider. Here are some beginner-friendly tips for launching your brand.
3 Considerations for Launching a Swimwear Line
1. Incorporate Standout Features
To compete with established brands, startup swimwear companies need to offer one-of-a-kind features. These could include a unique silhouette with fun cutouts, flattering frills, or eye-catching patterns. By incorporating exclusive features into your designs, you’ll be more likely to attract likes and followers on social media, getting your brand noticed by influencers and individuals who know they won’t be able to find suits like yours anywhere else.
2. Select the Right Fabrics
Having high-quality fabric is perhaps more important for swimwear than any other type of garment. Your material will need to hold up to chlorine, saltwater, and UV rays without becoming stretched out or faded. Spandex material makes an excellent choice for bathing suits, as it boasts durability, vibrancy, and resistance to snagging. Plus, spandex conforms to the body’s natural contours for a fit that won’t stretch out, making it perfect for activities like beach volleyball and swimming.
3. Create a Range of Pieces
Cross-selling, or getting shoppers to add more items to their cart, will impact on your brand’s success. To do this, offer a range of pieces instead of selling a single item that will appeal to shoppers. For instance, multiple styles of bikini tops and bottoms in the same print might encourage a shopper to purchase more than one suit to mix and match. A bottom with fuller coverage would work well for a family pool day, for example, while a cheeky piece might suit a Caribbean vacation. Having multiple options to choose from could incentivize bigger orders.
If you’re toying with the idea of starting a swimwear or activewear line, Spandex House is your best source for high-quality materials in a broad range of styles and patterns. Located in New York City, this company is the largest spandex material supplier in the world and has more than 25 years of industry experience. Explore their product line online now or call (212) 354-6711 to speak with a helpful associate.