Running a mobile food truck is very different from a brick and mortar restaurant. If you’re planning on entering the industry, you may be asking if you can truly make a return on your investment, and eventually, profits. Like any pursuit, time, effort, and patience are required. Below, you’ll find everything you need to know on the topic, as well as tips to succeed.
Do Food Trucks Make Money?
While it can take some time and a sound business model, mobile food trucks are lucrative endeavors. According to a 2017 survey, full-time food trucks in major states like Florida, California, and Texas were able to take in plenty of profits. About 21% of survey participants received over $200,000 annually; 30% received between $150,000 to $199,999; 34% received $100,000 to $149,999; 10% received $50,000 to $99,999; and only 3% received less than $50,000. While this doesn’t take into account gross versus net revenues or seasonal considerations, which can vary from state to state, it does provide evidence of mobile food truck success across the U.S.
What’s the Key to Success?
Like any business startup, you need a marketing strategy. You can have the greatest menu in the area, but if no one knows you’re there, you won’t get customers. Deck out your mobile food truck with decals, designs, and other branding elements that help you stand out. Engage on social media and update continuously to give your mobile food truck personality. Customers look for a unique experience with food trucks. Work your way into popular locations and invest in high-quality mobile kitchen products. You’ll likely need to spend more money than you’ll make initially. Just remember that it’s a long-term investment that will pay for itself.
If you’re looking to take your mobile food truck to the next level, Shanghai Mobile Kitchen Solutions of Brooklyn, NY, provides all the resources you need. From custom kitchens to custom food truck designs, founder Jimmy Wong has help customers excel since 1979. Whether you’re just starting out or are already established, call (800) 253-4815 to learn how they can improve your business. You can explore a full breakdown of their services online and connect on Facebook for news and updates.