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As a business owner, you should always be looking for new opportunities to expand. One smart strategy that many businesses fail to utilize is the trade show. A trade show is an event that brings together individuals from the same industry to share and display new ideas and innovations in their field. By visiting a trade show and handing out promotional products, you can make a significant impact in a short time and for a small investment.

The Benefits of Working a Trade Show

1. You’ll Reach a Larger Audience

Usually, your small business relies on passing traffic or word-of-mouth advertisement to establish your brand. Visiting a trade show provides the opportunity to place your brand in front of people who would never otherwise see it. This expands your audience and in turn, builds your business. Consider taking promotional products, like custom hats or custom mugs, to hand out as ways to promote your business, and it’s services.

2. You Can Target Your Audience

Trade shows are designed with a specific audience in mind, so you can choose an event that’s relevant for your business. This ensures that the people you’re getting your brand in front of are people who would be interested in your product or service. For example, an exercise product company would do very well at a fitness-targeted show, since everyone attending is the type more likely to use the product. When targeting your audience, create a custom banner that is eye-catching and differentiates you from other businesses or vendors at the show.

3. Promotional Products Help You Stand Out

When you hand out promotional products at your booth, the people who attended the event will hold onto them. Each time they use the product, such as wearing your custom apparel, they’ll think of your brand. This might encourage them to become a customer or even recommend your business to others who ask them about the branded item. This keeps you on the potential customers’ minds while further expanding your audience after the show.

 

Once you’ve signed up for your trade show, make the most of your efforts by coming prepared. Marles Printing & Promotional has everything you need to make an impact at the show, from custom banners for hanging to promotional products to hand out. This printing company, based in Strongsville, OH, can handle orders for businesses across the greater Cleveland area and the state of Ohio. See their available inventory on their website and call (440) 973-4747 for a quote.

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