When it comes to branding your business, your choice of color may potentially have a powerful effect. As you work with a sign company on your logo’s design, think about how you can use different shades and hues to elicit a particular reaction from your target audience. Here, you’ll find a helpful guide to the psychology of color for business signs and logos.

Your Color Guide for Business Signs & Logos

Warm Shades

Warm and bold colors tend to generate an energetic and exciting feeling in those who view them. Red and orange shades — such as maroon, Cabernet, and coral — are attention-grabbing and typically signify passion, desire, and determination. Yellow hues — including honey, lemon, and mustard — are more cheerful and optimistic. They also stimulate mental activity, alertness, and clarity.

Cool Hues

Cooler, more muted colors generally make people feel a sense of calm and peace. This blue palette — which includes teal, azure, sky, and denim — usually invokes trust, freedom, imagination, and intuition. Green hues — such as chartreuse, mint, and lime — often symbolize safety, fertility, healthfulness, and new beginnings. Green is also one of the gentlest colors on the eyes and easier for the brain to process.

Neutrals & Earth Tones

Neutral colors often generate an air of sophistication and respect. Black, charcoal, silver, and concrete are authoritative and strong, but they also feel calm and balanced to viewers. Earth tones — such as pecan, umber, ginger, and cinnamon — call to mind the natural world, which helps to establish a sense of trust, unity, and relaxation.

When you need an engaging business sign or logo that will help you boost sales and increase foot traffic, get in touch with Craven Sign Services, Inc. Since 1965, this company has provided business signs, vinyl graphics, and four-color printing to clients throughout High Point, NC. Call (336) 883-7306 to get started on a design for your commercial signs and request an estimate. Visit this sign company online to view a portfolio of their work.