Hiring a monogramming company to embroider your business name on merchandise is an excellent way to elevate your marketing strategy and branding efforts. Successful embroidery, however, starts with a logo that converts properly. Your design is first digitized or transformed from artwork into a suitable stitch file that the machinery then uses to embroider the logo. You can ensure the highest quality appearance by considering these suggestions.

How to Prepare Your Logo for Business Embroidery

1. Avoid Using Color Gradation

Although it may look pleasing in print, the way that your logo’s colors fade from one to the next can be difficult to convert during the embroidery process. The finished product may appear harsh, and the fade from one shade to another will not be as seamless as in a screen printing job. If possible, isolate each gradated section into a single flat color to create a job that is both easier to work on and more appealing to your customers.

2. Use Large & Simple Characters

The larger the numbers and letters in your logo, the more likely they are to be noticed. Don’t confuse that with intricacy, however. It’s always best to stick with a simple logo that doesn’t have too many complex characters. These may not translate well during the embroidering phase.

3. Opt for High-Resolution Imagery

Just as low-resolution images display unsightly pixels that take away from the quality of the subject, so too do small files. Always send your monogram company the highest possible resolution. Otherwise, the image will appear blurry and difficult to fully discern, and your embroidered logo might not include the very specific details and clean lines that you expect.

4. Consider What You Plan to Embroider

The fabric also plays a role in the final outcome. Lightweight pieces may not be strong enough to withstand heavy workmanship and may start to “pucker,” or stretch out around the embroidered area. The lighter your fabric, the simpler and subtler your logo should be. For example, you should stick with single shades instead of a rainbow palette and avoid using complicated designs that might take away from the quality of both the fabric and your logo. That’s especially important in businesses where it’s vital for clients to see your logo, such as restaurants and health care facilities.

Business owners throughout La Crosse, WI, trust in the expertise of The Monogram Company for all of their promotional needs. The embroidery and monogramming experts can implement your logo on a number of different pieces, from custom banners to T-shirts and hats. Using quality equipment and offering extensive experience, the monogram company strives to bring your vision to life to help you effectively promote your business. Visit them online to get started or call them at (800) 784-9647.