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If you own or operate a company, have you thought about using SMS texting to reach existing or potential customers? Considering just how many people own a mobile phone nowadays — 96% of Americans as of February 2019 — SMS texting for businesses provides an easy and effective way to reach people as they're going about their day. Here's what all business owners should know about incorporating texting into their marketing strategy. 

How Business Texting Works

Setting up an SMS platform allows you to send messages to large audiences on their preferred device. Once the platform is established, people can subscribe by messaging the applicable text-enabled landline, VOIP, toll-free number, or short code. You can then reply to messages individually or send out simultaneous blasts to everyone on the list. Depending on the platform, you may also be able to send automatic responses to messages that contain certain keywords. 

Why It’s Effective 

SMS-texting-for-businessesSMS texting for businesses allows companies to reach out to customers on devices they check repeatedly throughout the day. In other words, it has a high rate of engagement. If you get creative, you can use it in all kinds of ways. Whether you want to give coupons and promo codes to loyal customers or remind new clients of their upcoming appointments, SMS texting is the perfect platform for doing so. Also, remember that you aren’t the only one who’ll benefit from these texts. By sending out strategic texts that provide value to your recipients, you can be sure your customers will appreciate this level of accessibility as well. 

 

 

For help setting up a system that will allow you to reach customers through SMS texting for businesses, turn to 1stPoint Communications. Serving individuals and businesses throughout Atlantic City, NJ, and the rest of the country, they provide a broad range of services that can help your company thrive. Whether you’re interested in installing a VOIP phone system or setting up video conferencing, you can count on their knowledgeable team for guidance every step of the way. To reach out and discuss your business’s needs, call them at (212) 884-4400. Learn more about their business texting options online.

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