Exercising your creativity is key to creating a great logo for your gym. But how exactly do you get started, and what are the ways to stand out from the competition? An advertising company can help you iron out the details and spread the word, but you may want to have some ideas in mind before consulting the professionals. Here are some tips to warm you up and get started toward success.

How to Brand Your Gym

1. Keep Your Goal Apparent

You’ll want a logo that’s eye-catching and easy to remember. However, advertising companies recommend including messaging that emphasizes what type of exercise your gym focuses on and the intended. For example, a gym geared toward bodybuilders may want to incorporate a muscular silhouette and weights. Lastly, many gym logos include the words “fitness” or “gym” to clarify the service they provide.

2. Use Colors Wisely

While you want your design to be unique, keep in mind that certain colors are commonly used for a reason. For example, red is often used in gym logos to convey energy and strength, while pink may primarily appeal to a feminine audience. You may want to take a look at some popular brands for quick inspiration. Gold’s Gym®, for example, uses yellow to convey a sense of competence.

3. Consider the Font

The font you choose is important; it should be bold and clear. The sans serif font, for instance, conveys authority and has a clean, modern look. Your gym’s target audience can also influence your decision here. If you mainly house heavy equipment designed to add muscle mass, a bold font like Oswald will do. Meanwhile, a gym focused on something like aerobic exercise may opt for a font with thinner lettering, such as Raleway.

4. Make It Versatile

Where will your logo be used? The gym industry needs to reach a number of sectors, from indoor and outdoor branding to social media and TV commercials. You may consult an advertising company to imprint your brand on items like pens, shirts, or glassware, so it’s important that your logo looks sleek and clear in all kinds of mediums.

Are you ready to spread the word about your company and make your brand known? KAK Industrial Ad Specialties has over 50 years of experience creating custom apparel and other promotional items for clients in the fitness industry and many others in the Greater Rochester, NY, area. Whether you’re looking to hand out T-shirts, mugs, bags, or other items, call (585) 865-6105 today. Visit the advertising company on their website to learn more about their custom imprinting services.