As a pawn shop, it’s critical to feature custom business signs that show customers that you’re open and ready for business. Putting up a simple sign with your business name isn’t the best way to draw in customers. Instead, here is some information to help you create a sign that will bring in new customers and merchandise.

Factors to Consider

When creating custom business signs, it’s critical to consider visibility. First, do you want an illuminated or non-illuminated look? This decision may be shaped by regulations in the area. For example, if the shop is part of a mall, it may have to feature specifically sized signage, or the lights may be required to go off when the mall closes so it’s clear that the entire locale is shut down.

Next, what colors resonate with your brand? It’s essential to make signage that will match all future marketing materials. That means picking and sticking to a color theme for everything from the sign to business cards, the interior of the building and the website. Select contrasting tones if using several colors in the sign to promote the best visibility.

Placement is also a key thing to think of when creating a custom business sign. Where do you want the name of the company featured? Will the sign hang in the window or is it going to preside over the entire storefront on a column or wall? Select a design and colors that will stand out against the background.

Also, consider what information you want to share. A simple business name will require a smaller sign while those looking to inform the public about sales and new merchandise may want an electronic message board to convey this information.

Types of Signs that Work Well for Pawn Shops

Since many pawn shops operate 24/7 or have business hours that stretch into the night, they often feature neon or LED signage to ensure customers can find them after dark. They also often feature an image of three gold circles, which is an industry symbol from medieval times that may be an iteration of the Medici family crest. This unique family was one of the first money lenders, so the symbol lives on in many pawn shop signs. You may also want to denote that you buy, sell, and trade merchandise to make it clear to passersby.

If you’re looking for a custom business sign company that will help with every step from design to creation and servicing, contact Quality Signs & Service Co. in Boone County, KY. The Cincinnati-area team has more than 30 years of experience offering exemplary design and fabrication skills for LED signage, ground-mounted monument signs, and more. Call them at (859) 525-9966 or visit the website for information on their illuminated and non-illuminated options.