Promotional products allow you to explain your business and its services to potential clients. Posters, which you can place at your property or other locations you have access to, can do everything from describing your offerings to announcing an exciting sale, attracting more customers. If you’re still on the fence about creating one for your company, here are some reasons to use this time-tested advertising strategy.

4 Benefits of Business Posters

1. 24/7 Exposure

Marketing options like TV or online ads only exist for a few days before they disappear. Posters, on the other hand, remain for as long as you want. Place these on your storefront so passersby can learn more about your services, or ask to have them displayed at community centers, bookstores, and other locations that work with local businesses. This way, your company will reach many more eyes. 

2. Cost-Effective

Posters provide an inexpensive option to market your goods and services since they only require a one-time investment. This promotional product will range in cost based on sizing and printing material, so you can tailor yours to your budget. Since the costs are low, you may even find yourself printing a new item to announce upcoming events or sales. 

3. Wider Target Audience

Today, most marketing methods target niche audiences based on criteria like gender and interests. However, those looking to reach a broader market or who perform essential services that are relevant to the entire population don’t benefit from these filters. A poster doesn’t discriminate, showing your message to a wide range of people so your business reaches all audiences. 

4. Clear Branding

If you want customers to come to you, you want them to know your brand. This is called increasing brand awareness. This requires creating a style that’s instantly recognizable as yours, which often includes developing a logo, color scheme, and font guidelines. A poster will let you showcase these features on a large promotional product, which will inform the business cards, signage, and other elements of your brand. 

If you want to create posters or other promotional products for your brand, contact Northern Printing in Anchorage, AK. In business for over 50 years, they’ve provided businesses with everything from banners and brochures to business cards. They will always meet their deadlines and provide excellent customer service. Learn more about what they can do for your company online or call (907) 562-6554 to discuss a project.